Influencer marketing is one of the very most popular marketing strategies today. The explanation for its popularity stems from the actual fact that customers today tend to be more informed than ever.
With regards to making purchases decisions, influencers will be the ones driving them. Meaning the strategies that may have worked once are not as effectual as they were in the past.
If you’re still unsure about including influencers in your online marketing strategy, this article can help you make up your mind. Listed below are 10 benefits of influencer marketing you should know now.
Jocial is a leading influencer marketing company that implements fully managed data-driven insights and creative strategy to produce meaningful relationships between brands and creators. We are pioneered the process of determining high-performing influencers.
Jocial aims to be the most powerful Influencer marketing platform in the world. We are now available to businesses/enterprises of any size at any level. So that they can connect their brands with digital influencers. Based in London, United Kingdom we are now leading our formation. Our global team has developed the premier platform with the best marketing solution. We always make the best marketing strategy that can generate the top result. And for generating more results, we provide structured incentives for our Influencer.
Founder of Jocial
Jamie March – is a British internet entrepreneur who started at the age of 21, when he started work on SEO marketing.
He has experience working with a visual marketing agency. It works with mid-market and enterprise companies with a focus on the IT, advertising, healthcare, and business industries with the team (including a marketing team of former twitter & Facebook employees) to leverage the science of visual learning to improve the marketing success of clients across the funnel. Their specialties include social media marketing, content marketing, SEO, CRO, & visual content production (infographics, explainer videos & interactive content). He has also developed several online marketing applications and WordPress plugins with his own developer team.
Jamie March spearheads a diverse, talented team of programmers, developers, designers, and online marketing professionals to ensure that Jocial continues to grow as a top-shelf influence marketing platform.
1. Builds Credibility and Trust
Why do you think people follow influencers on social media? Because they’re inspired by them and trust their opinions and recommendations.
10 Benefits Of Influencer Marketing THAT YOU SIMPLY DidnInfluencers using a loyal following have been successful in establishing themselves as a subject matter expert in their niches. So any recommendation or insight via them is deeply trusted by their followers.
Studies show that tweets from influencers when coupled with those from brands have increased purchase intent 5.2X. Not just that, 40% of folks have reported having made a purchase as a result of any influencer tweet.
If you have an influencer recommend your product or brand, people will tend to be a lot more receptive. Which is why one of the primary benefits of influencer marketing is its ability to generate trust and credibility in regards to a brand.
2. Highly Focused and Relevant
When you use an influencer whose niche aligns with your products, you convey your message to a relevant audience. Actually, the #1 reason why influencer marketing can generate high ROI is because of the relevance.
For instance, if you sell sports shoes, your target audience would be folks who are into sports and fitness. So if you partner with an exercise blogger, your chances of reaching a focused and relevant audience are incredibly high. These people will tend to be fitness or sports enthusiasts. That’s the entire reason why they would be carrying out a fitness influencer.
Whenever your message reaches this audience, the probability of conversions is way greater than that of a generic audience. Focus and relevance, therefore, are fundamental advantages of influencer marketing.
3. WILL NOT Appear Pushy
One of the primary explanations why influencer marketing works more effectively in influencing purchases is basically because it isn’t pushy. The followers of influencer have willingly chosen to get content from them. So when you send across your messaging to them via an influencer, it generally does not run into as pushy.
Also, influencer marketing is way more effective in getting the message across to your audiences than ads. According for an IAB study, two-thirds of consumers use ad blockers on the computers and smartphones. Hence, genuine and valuable content from influencers is a more reliable way of reaching them.
4. Provides Value to Your Target Audience
One of the most important benefit is that it’s in a position to provide value to your market. You might have run into popular YouTubers who share product videos on the channels. They are immensely insightful and a very important way to obtain content because of their audiences.
If you were to acquire a digital camera today, you’ll invariably look up product critiques online. An assessment from an influencer that discusses the features at length and their usefulness would indeed be valuable. Not only are these reviews informative but also reliable for consumers.
5. Helps Drive Quicker Customer Acquisition
Since the audience you can reach with influencer marketing is actually your market, they convert quicker. It is because they already are interested in that particular niche. So you can not only gain customers quicker but also drive more conversions.
In a report by Influencer Marketing Hub, it’s been discovered that influencer marketing is the most effective in acquiring customers online. 28% of marketers in the survey appear to agree with this. That is clearly one of the main element great things about influencer marketing.
6. Boosts Your SEO
Moz says that Domain Authority gets the greatest influence how you rank in search. But what’s Domain Authority? Moreover, how can you boost your Domain Authority?
Domain Authority is a score assigned to a site based how informative, useful, and relevant content it has. If other high-authority, credible websites link to your site, you likely have good content.
So, a key technique to increase DA and therefore your search ranking is by getting backlinks from high-authority websites. If your influencer has a higher DA and links back again to your website, your odds of appearing higher browsing increases. Hence, influencer marketing can even help you increase your SEO efforts.
7. Easy on Your Wallet
Influencer marketing doesn’t need to be expensive. Unless you’re keen only to use celebrities, of course. However, the condition with celebrities is that their audiences are more generic. Which means that your likelihood of conversion are extremely very less even though your message might reach millions.
Instead, micro-influencers can provide you a much better value for your money. Their followers are much lesser than that of celebrities and therefore more engaged and focused.
A study by Bloglovin’ implies that most micro-influencers charge less than $500 for a sponsored post. Also, frequently they even work in trade for free products, or even while affiliates. So influencer marketing will definitely go easy on your wallet.
8. Aids YOUR ARTICLES Strategy
Creating fresh and engaging content continually is not a fairly easy task. So if you’re running lacking content ideas, influencer marketing can certainly help your content strategy.
You could work out an agreement where your influencer and you simply co-create content. Since influencers put a lot of effort into creating aesthetically-pleasing, quality content, it will help you immensely.
9. Increases Brand Awareness and Reach
Influencer marketing is a superb way of reaching new audiences for your products. And when your lover with an influencer whose niche aligns with your products, you can reach an already engaged audience.
When this influencer recommends your products or mentions your brand, it helps you gain more visibility. This not only increases your reach but also boosts your brand awareness.
10. Suitable for Businesses No matter Size or Industry
One of the better qualities of influencer marketing is that it is suited to any business no matter its size or industry. So long as you can find someone influential in your industry, you can always leverage them for your marketing.
However, it can take some amount of likely to identify the influencers who are best suited to your needs. Grin’s influencer marketing platform will help you identify and hook up with the right influencer based on reach, category, engagement, etc.Finl Thoghts
A lot of the success of your influencer marketing campaign is dependent upon your choice of influencers. In the event that you make the right selection, the rewards are immense. It is important to work on building long-term relationships with them that are mutually beneficial. If you take a genuine affinity for their professional growth, they will be committed to yours too.